Dementia awareness pilot launched

Alzheimers Otago manager Liz Harburg. PHOTO: BRENDA HARWOOD
Alzheimers Otago manager Liz Harburg. PHOTO: BRENDA HARWOOD
Helping businesses to become more dementia friendly is the aim of an Alzheimers Otago’s six-month pilot programme.

Alzheimers Otago manager Elizabeth Harburg said about six businesses across the region will be involved in the project, which recently received a $15,000 grant from the Office for Seniors.

The badge identifying those who have increased awareness of dementia. PHOTO: SUPPLIED
The badge identifying those who have increased awareness of dementia. PHOTO: SUPPLIED

When people were diagnosed with dementia, the aim was for them to continue to live in the community as long as possible, doing such things as shopping, eating out, catching the bus and visiting the library.

It was also important they made arrangements to ensure their legal and financial affairs were in order.

‘‘Wouldn’t it be amazing if when someone with dementia goes to see their lawyer and accountant to make sure everything is in place that the service provider understands their condition and is empathetic?’’ Ms Harburg said.

The project, which is part of the organisation’s vision for a dementia friendly Otago where those with dementia feel valued and safe, was about increasing understanding through staff training. For instance, if someone was displaying unexpected behaviours, staff would learn to appreciate that dementia may be behind that.

The business or service would also be encouraged to look at ways they could alter what they offered clients to make it more dementia friendly.

The training involved would depend on the type of contact involved. Some businesses or services would have short interactions with those with dementia while others might be having regular meetings.

Ms Harburg said the organisation was already in touch with six businesses which it hoped to work with, but any others interested were welcome to contact her on 471-6154.

At an individual level, people could participate in an online programme at to become a dementia friend.

It took about 20 minutes, and once someone had completed it they would receive a badge or a wristband which they could wear to identify them as a dementia friend, Ms Harburg said.

Dementia in NZ

• Almost 70,000 New Zealanders live with dementia.

• Four out of five New Zealanders are affected by dementia in some way.

• More than 170,000 Kiwis will be living with dementia by 2050.

• Dementia affects more women than men around 30% higher.

• The total cost of dementia to NZ is now around $1.7 billion and is expected to reach around $5 billion by 2050.

• New models of care to keep people healthier at home for longer could achieve cost- benefit ratios of 6.6 times the value of investment.


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