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No pupils were harmed in the making of Wakari School's national award-winning video, despite it involving shooting apples off children's heads with a bow and arrow.
Year 9 and 10 pupils at the Dunedin school have won the New Zealand Visique Have a Sunny Day video competition with a William Tell-esque story about how much easier it is to hit an apple on someone's head with an arrow while wearing sunglasses, than it is without.
The video aimed to illustrate the importance of wearing sunglasses and protecting young eyes.
It perhaps should have come with a warning - children, don't try this at home.
Throughout term one, new entrants classes around New Zealand were visited by Visique optometrists, to distribute free sunglasses and talk about the importance of protecting eyes from UV exposure and looking after eyes in the playground, when using electronic devices and in everyday life.
To solidify the lessons of protecting young eyes in a practical and fun way for children, schools were encouraged to participate in fun competitions that exercised the pupils' eyes for detail and creativity through colouring and video-making competitions.
For winning the New Zealand Visique Have a Sunny Day video competition, the year 9 and 10 pupils at Wakari School will today be presented with free sunglasses and $1000 from the national competition's organisers.
Deputy principal Stacey Gribben said the children were ''over the moon'' with the news of their win.
''Wow - we are so excited.
''They had such a lot of fun preparing for the video and then filming, so winning was just the icing on the cake.''
Peter Dick, of Visique Peter Dick Optometrists, said many Kiwis were unaware that 80% of UV damage to the eyes was done before people turned 20, so it was hoped the Visique campaign helped schoolchildren throughout the country to get into the habit of protecting their eyes from the sun and other dangers.
This was the 10th year Visique had run the Free Sunglasses for New Entrants campaign, which to date had distributed more than 190,000 sunglasses to new entrant pupils nationwide.
By the end of 2014, Visique would have protected the eyes of more than 212,000 children, he said.