Sewing station attracts diverse crowd

Heather Scarf (60), of Dunedin, repairs an article of clothing using a sewing machine in the...
Heather Scarf (60), of Dunedin, repairs an article of clothing using a sewing machine in the Needle 'n' Thread sewing station. Photo by Craig Baxter.
For years, Dunedin residents have been able to hire DVDs, cars, carpet cleaners, toys - even hubbies.

Now, sewing machines can be added to the list.

A Needle 'n' Thread store opened in Dunedin last week and co-owner Michelle Gaut said it was the first in the South Island to offer top-of-the-line sewing machines for public use.

The concept was new to New Zealand, but was popular in the United States and the United Kingdom, where many stores were integrated with cafes.

"It's a take on the US and UK concept, except without the cafe. People can pay a $20 refundable deposit to get the machine foot, and then $10 per hour to hire a Pfaff Ambition 1.0 machine.

"You can come in and use them to repair clothing, make alterations or do small sewing projects," Mrs Gaut said.

She said the sewing station had been popular since the store's opening last week, and had attracted a wide range of people.

"Earlier this week, a student came in with 36 pairs of Elle Macpherson underwear. He wanted to unpick the labels so he could put his soccer team's logo on them."

She said the service was provided in the hope of creating a growing interest in sewing again.

"For some people, a sewing machine is a luxury. This is an opportunity for them to get on one of the machines and vent their creative flair."

- john.lewis@odt.co.nz

 

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