Orders for about 50 pairs of Columba College's "Dunedin stadium, get over it" socks have been received.
While school exams may have delayed progress for the Columba College Young Enterprise group, marketing director Sophie Hutchison said business was "all good".
The next production run, of 300 pairs, was under way.
With exams over, the group would now write a marketing plan to try to push the socks into shops, she said.
