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The company running Forsyth Barr Stadium has delivered its third consecutive profit, and the man in charge hopes the days of losses are behind it.
Dunedin Venues' annual report for 2017-18 showed the company made a $602,000 after-tax profit in the year to June 30, up from $299,000 the previous year.
Dunedin Venues chief executive Terry Davies said the ''stellar year'' reflected the string of significant events staged at the stadium during the period.
That included an All Blacks Bledisloe Cup test match, but also concerts by Stevie Nicks and The Pretenders, Roger Waters, Robbie Williams and three massive shows by Ed Sheeran.
The success of those events was reflected in visitor statistics, which showed more people (263,000) attended music concerts at the stadium than Highlanders or All Blacks rugby fixtures (133,700) during the period.
Mr Davies said that showed the venue's success in diversifying its business in recent years, which also reduced the financial risk to ratepayers should it miss out on any one event, like an All Blacks test.
''You'd never have dreamt those sorts of numbers coming through for concerts four years ago. It was always rugby-dominated. It shows a shift in the business.
''We need to sustain that. We want that to be the model.''
The profit was a ''good result'' that would be reinvested into the business, covering maintenance and improvements and allowing it to grow, he said.
''We're not sitting on our hands. We're looking to improve our business all the time.
''We need to deliver surpluses to get to where we want to be.''
Rugby remained an important part of the stadium mix, but the venue still needed to be used more, and draw bigger crowds more often, he said.
''We've still got a way to go yet.''
Despite that, he was confident the days of the company's deficits were over.
''There's no way we would do that.
Putting all your eggs in one basket is high-risk, and we're trying to spread that risk.''