The search for a man who reportedly fell off rocks in the Bay of Plenty into the sea about 5pm yesterday is being scaled back.
Hamilton Senior Sergeant Rupert Friend said police had spent a couple of hours this morning searching for the man at Whiritoa with no success.
"There's been nobody reported as missing, no cars in the area and nothing to indicate somebody is missing," he said.
Mr Friend said the search would be scaled back unless new information came to light.
Surf Lifesaving New Zealand eastern region programmes and services manager Mike Lord said life guards from Whiritoa, Waihi and Whangamata had taken part in the search last night.
Police last night said a person saw a man fall off rocks at the south end of the beach about 5pm and did not seen him resurface so left the beach to call for help.