The millionaire, who made his money in a successful broadcasting career, would be the ideal replacement for Maurice Williamson, who is regarded as out of touch with modern politics but who has a strong personal following in Pakuranga.
After completing a zoology degree at Massey University, Mr Joyce started his first radio station, Energy FM, at age 21. He gradually built up his radio assets, eventually including the former Radio Otago stations in his RadioWorks network.
In 2000-2001, RadioWorks was bought by Canadian-owned Canwest for $109 million.
Mr Joyce then went into politics, leading the National Party through the 2005 election as its general manager.
After the election, he split his time between his lifestyle block and four non-executive directorships, including the newly-listed Jasons Travel Media Ltd. He became Jasons chief executive in August 2006.
A study of National's list shows an emphasis on areas which in 2005 cost the party the election, particularly in South Auckland.
This election, National will have candidates listed high enough in South Auckland seats to ensure they become MPs, with the prospect of lifting the party vote.
Peseta Sam Lotu-liga (standing in Maungakiekie) has been ranked at 35 and Kanwal Bakshi (Manukau East) is at 38.
Melissa Lee (list only) is at 37 and former New Zealand Maori and Wellington rugby captain Paul Quinn (Hutt) is at 48.
National Party president Judy Kirk said the party's list promoted strength and diversity.
The party has 17 women in the top 60 and all National's returning MPs have been ranked on the list in the top 50.
"We've had a strong caucus over the last parliamentary term, all of whom have worked very hard. By placing them all in the top 50, we are presenting a united and experienced team who are now able to get on with the job of campaigning hard for the party vote."
The lowest ranked MP is John Hayes (Wairarapa) at 50.
