The prominent sign, at the entrance to Queenstown beside State Highway 6, was targeted again recently, just days after being installed as a replacement for the previous sign - which had also been paint-bombed.
Four versions of the sign have now been targeted in the same manner since the development's original sign was installed two years ago.
Each has cost thousands of dollars to replace, only for the vandals to strike again.
The development's original sign carried a quote from former Queenstown Lakes District Council mayor Warren Cooper, describing the Five Mile project as ‘‘pure, overindulgent fantasisation''.
Yesterday, his successor, Mr Geddes, said the regular vandalism of the signs at Frankton had become ‘‘tiresome and offensive''.
‘‘With each new replacement of the signage came a fresh paint attack,'' he said. ‘‘Enough is enough. I think people are starting to feel heartily sick of this repeated vandalism. It's high time for the perpetrator to give it a rest.''
Neither the council nor the community had any stomach for vandalism, let alone recidivist vandalism targeting the same sign over and over, he said.
‘‘It's time for whoever is responsible to move on,'' Mr Geddes said.
The sign was in a high-profile area right at the gateway to Queenstown, he said. Developer Dave Henderson had resource consent for the sign and was entitled to have it there ‘‘no matter what people thought of the project'', Mr Geddes said.
‘‘Visitors to the town don't care or understand the politics, whatever they may be, but for the last two years they have been greeted by a large, vandalised sign,'' Mr Geddes said.
‘‘What kind of message is that?
‘‘This is a direct message to the person or persons involved: ‘You've made your point, now give us all a break','' Mr Geddes said.
Mr Henderson was in Auckland yesterday and could not be reached for comment.
In September, following the last attack, he blamed the vandalism on a small group of people with a historic grudge against the development, but declined to name those he suspected.
