You are not permitted to download, save or email this image. Visit image gallery to purchase the image.
Just as 1000 people gathered at the Queenstown Events Centre the wet weather cleared. And the rain did not start again until the stragglers had finished the event, which is based on India’s Holi Festival.
"We were absolutely stoked. It went perfectly," event co-ordinator Shantelle Cockroft-Gerken said.
Among clouds of coloured powder, white T-shirted participants walked, jogged and ran around a 4km course at the resort’s Events Centre and neighbouring Frankton Golf Centre.
"It was just amazing to see all those families out there and local people having an awesome time. I don’t think I saw one unhappy person," Miss Cockroft-Gerken said.
"I love just watching everyone come through that finish line."
Any surplus money from the event, which cost adults $40, will be ploughed back into the community, she said, into programmes involving disabled people, children’s sport and the elderly.
Briton Oli Day, of Queenstown, who owns a gib-stopping and plastering business, said he was used to being dirty.
"This is usual, just a little more colourful."
He said he entered for a bit of fun and to help a good cause.
"It’s good to get fit for the new year and it’s colourful. A brilliant day."
The numbers were on a par with last year, despite tickets being increased to 1200.