NNZ chief defends test ticket price

Raylene Castle
Raylene Castle
Netball New Zealand chief executive Raelene Castle has defended charging more than $50 to see the Silver Ferns play England in Dunedin next month.

Castle said NNZ had done significant market research and felt the $55 ticket price represented good value.

"We looked at other events that are on in international sport . . . and felt that was the right price for quality entertainment," she said, adding the Silver Ferns and England were the second- and third-best teams in the world respectively.

Castle acknowledged in today's economic environment, when many people were feeling the pinch from the "credit crunch" and the escalating cost of living, $55 might cause some people to think twice about spending that amount for an hour's entertainment.

"I think we will come under an additional amount of pressure because of the credit crunch.

But when we set the price and put tickets on sale we were looking like we were starting to emerge from the worst of that [economic downturn], and we genuinely think the value is there at $55."

The price does not seem to have put off the netball public, with about 1400 tickets already sold for the fixture on October 15.

The Lion Foundation Arena has a capacity of 2888 for televised matches.

"Tickets sales in Dunedin are about where we would expect at this stage," she said.

Dunedin has not staged a netball test since May 1998 and Castle was confident the Otago public would support the event.

There are concession tickets available.

The price for beneficiaries is $40, a family (two adults, two children) get in for $145 and there are restricted view seats available for $35.

"We try to make sure everyone has a chance to come along and enjoy the spectacle," Castle said.

 

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