Destination Queenstown has received "a good field of applicants" for chief of the Queenstown Winter Festival.
Destination Queenstown says it is encouraged by a poll that suggests more than 80,000 New Zealanders will be give skiing or snowboarding a try for the first time this winter.
A snapshot of the New Zealand tourism industry and the challenges it faces offers no surprises for the resort, which "lives and breathes tourism", Destination Queenstown (DQ) says.
So far, this year has not been without its challenges for Destination Queenstown chief executive Tony Everitt.
Destination Queenstown has confirmed its three major events, part of the Real New Zealand Festival, being held in conjunction with the Rugby World Cup 2011.
In this week's Wakatipu Echo, Destination Queenstown chief executive Tony Everitt looks back at Trenz - and looks ahead to its most recent announcement - Australia and New Zealand's largest education and student travel trade show, the Australia New Zealand Agent Workshop (Anza), to be held in Queenstown next year.
Destination Queenstown (DQ) and 16 tourism operators from the Wakatipu will seek to cultivate the lucrative conference and incentive market at an international trade show in Rotorua this month.
Menus in Mandarin, staff learning phrases, adding congee (rice porridge) to breakfast buffets and maintaining "good old southern friendliness and smiles", were some of the tips offered to about 150 Queenstown tourism operators looking for a share of the booming Chinese market.
Queenstown moved up to second place, behind Sydney, in the top 25 destinations in the South Pacific, as voted by millions of travellers.
Queenstown will beam into millions of US homes in a New Zealand episode of the reality television show The Biggest Loser: Couples.
Funds from grants and sponsorships will be needed to top up the $85,000 pledged by the Lottery Grants Board for three Rugby World Cup events in Queenstown.
The red carpet will be rolled out when 70 Chinese delegates experience Queenstown tomorrow, after arriving in Auckland on Saturday on China Southern Airlines' inaugural New Zealand flight.
Destination Queenstown is hoping the resort will benefit from global publicity as Wellington hosts the Society of American Travel Writers annual convention in November - thought to be worth more than $2.5 million to the capital.
Queenstown tourism chiefs are hailing an extra Rugby World Cup pool game in Dunedin and news the Georgia team will visit the resort as a boon.
It is hoped a visit by Chinese airline and government officials, travel wholesalers and media to Queenstown next month will translate quickly into more high-spending Asian visitors to the Lakes district.
Since the National Crisis Management Centre's advisory against non-essential travel to Christchurch city was dropped on Tuesday, Destination Queenstown (DQ) has been striving to push the message that "New Zealand tourism is absolutely open and operating".
Queenstown this week received global recognition as Best Incentive Destination at the micenet Australia conference and incentive industry awards in Melbourne.
Preparing for the emerging tourism market of China is the aim of a Destination Queenstown workshop for Wakatipu operators featuring a panel of guest speakers, on May 20.
Queenstown's total visitor nights were up by almost 3% in December 2010, compared with the previous December, but testing business conditions seem set to continue through summer, Destination Queenstown (DQ) chief executive Tony Everitt says.
One of the country's top tourist drives, the Southern Scenic Route, has been extended by 161km to include Queenstown.