Queenstown tourism chiefs are hailing an extra Rugby World Cup pool game in Dunedin and news the Georgia team will visit the resort as a boon.
Destination Queenstown chief executive Tony Everitt said Dunedin's extra pool match would "increase the English component into Otago".
Two Dunedin matches now feature England: against Argentina on September 10 and Georgia on September 18.
The Georgians will be staying in the resort, along with the English, Irish and Romanian squads.
"What this means is we're going to have the England team and their significant fan base in Otago for a longer time, and they'll no doubt check out Queenstown.
"But we're not leaving anything to chance. Over the past year there's been quite an active Rugby World Cup programme. We've been working with a lot of national and international partnerships. For example, there have been a number of key TV features on Queenstown screened to UK rugby audiences ... a feature on Queenstown last year and, more recently, another feature on Queenstown that is being aired during the Six Nations.
"These English rugby supporters will be aware of what a special place Queenstown is and will seek us out," Mr Everitt said.
As for the fans of rugby minnow Georgia bolstering visitor numbers, Mr Everitt said he did not have any figures on forecast arrivals from the former Soviet republic.
"It's just great to have a fourth team in town. It adds to the atmosphere and auspicious sense of occasion," he said.
Queens-town-based New Zealand Hotel Council chairwoman Penny Clark echoed Mr Everitt's sentiments.
"For Queenstown, the critical element is that the English will be in town and there's a fair chance people will come wandering over - I would say it's all positive news.
"It certainly negates the uncertainty that's been in the marketplace ever since the Christchurch earthquake. The thought processes were that the whole tournament could end up in the North Island, so it's really good news, especially that we've got games in Dunedin," Ms Clark said.
"I was always confident Dunedin needed to do its bit to get the stadium - and they've been proved right; the Rugby World Cup is certainly going to jump-start it," Ms Clark said.
Meanwhile, Queenstown is still without a dedicated RWC co-ordinator.
Mr Everitt said candidates were going through the selection process and, although he would not give applicant numbers, the position had garnered "strong interest".
