Earlier this year, the New Zealand Merino Company signed a $3 million contract with Godfrey Hirst to supply 28.5 micron wool for carpet and Mr and Mrs Girvan supplied 50 bales of their wool to the programme.
The couple, whose carpet was laid last month, were ''rapt'' with the finished product.
''We can't get over how soft it is. It's great to be able to see the product our fibre ends up in. You do all the work to try to produce good wool but, unless you know what you're producing it for, you never know if you've got it right,'' they said.
NZM supplied wool to Godfrey Hirst for production trials of the range and the success of those trials gave the carpet company confidence to start production runs, contracting 150 tonnes of mid-micron fibre from this season's shearing.
The carpet was now on the market, with plans to launch it in Australia in January.
NZM market development manager Hadleigh Smith said it was ''a bit of a thrill'' to be able to connect the two ends of the value chain.
''We're working hard to develop innovations in the market and on-farm that can open up new commercial opportunities across all wool types. It comes down to better connectivity.''
The fibre was scoured, spun into yarn and then tufted into carpet in New Zealand.
BNZ's latest Rural Wrap said wool exports are up 9% on a year earlier.
The increase chiefly reflected price improvement, as reasonable in-market prices had been boosted by a lower New Zealand dollar.
Wool production and export volumes had been subdued, given lower sheep numbers.
Beef and Lamb New Zealand anticipated a coming lift in exports as a forecast lower dollar supported prices.
