Sneakerheads queue for 24 hours as JD Sports opens in Dunedin

Now that's dedication - sportswear fans have queued overnight for the opening of a global sports store in George St this morning.

Around 200 people are in the queue for the 9am opening of JD Sports' Dunedin branch.

The queue in George St. Photo: Stephen Jaquiery
The queue in George St. Photo: Stephen Jaquiery
The store is known to offer mystery packs to lure customers to the opening of new branches.

Flynn told the ODT he arrived at 8.30am yesterday morning and stayed overnight for two of his friends.

His original plan was to get the mystery pack but he now thought he would buy some clothing as well.

The queue was watched by five police officers from across the street.

- Allied Media