The newspaper has recorded a 12% increase in readership in the latest Nielsen results released this week.
The ODT's average daily newspaper readership is 94,000, an increase of 10,000 people a day on the corresponding period last year, according to Nielsen.
"This is a positive result for us and reflects the growing engagement we have with our readers," Allied Press editor-in-chief Barry Stewart said.
"In an age of fake news and social media, quality local journalism is more important than ever. We have established a level of trust over 158 years and readers are coming back to us for news they can trust."
The ODT is firmly established as the leading media outlet in the South. Our online readership continues to grow, consistently reaching twomillion pageviews a week.
According to Nielsen figures, odt.co.nz reached 7.784million pageviews in October compared with 5.43million in the previous year. Unique users went from 261,000 to 347,000.
Allied Press chief executive Grant McKenzie said the ODT's penetration in the Dunedin market was particularly impressive.
"We reach 41% of all people 15 and over daily, while 62% of all people 15 and over read at least one issue of the ODT each week," Mr McKenzie said.
In Otago, 115,000 people aged 15 and over read at least one copy each week.
"They are impressive numbers and are a credit to our dedicated staff. We value the support of our readers and will continue to produce compelling and relevant content."
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Comments
Given the lack of competition hardly something to brag about. Maybe you have a captive audience who would rather read the ODT than watch paint dry. Maybe some of the people buy it because it's cheaper than kitty litter. Regardless, not a product to brag about.
Haha...Gee Timmy, don't hold back!
Very angry, very angry indeed.
This to me is not surprising and confirms my view that people want to know what’s going on, not opinions from celebs.
I stopped reading newspapers (when up north) for the above reason.
I then listened to morning radio where a certain Nat party spokesperson with the gift of the gab made me feel inferior.
I then came south and started reading the ODT.
Thank goodness only a few of us contribute to the comments section, so there’s not that free for all biased rubbish that Stuff gets. It is well known that one blue party mass slams the Stuff comments, especially when they had ‘thumbs voting’.
However ODT – please post online comments asap. Readers don’t come back to check and so our comments missed. If I reply to another poster and it doesn’t appear till a day later then that person has now disappeared.
However there are some printed Letters that need fact checking. There was one recently about our national debt that the ODT let printed. That article has been quoted on radio “as from the ODT” and not a letter from a guy who got facts wrong.
My final comment is when ODT staff receive correspondence can they please acknowledge it and treat it with respect.
Fully agree. My family moved from the Nth Island a year or so ago. The papers up there were good 10 years ago but now are rubish full of advertisements and one eyed views.
The ODT makes an effort to call it the way it is without nearly as much biast as in the Nth.
I also applaud the ODT for reporting as much as they could about Vandervis that saved this city millions in potential court cases and the stress of his abusive leadership style.
Yes the comments section needs to be check and added at a faster pace to retain peoples interest.
Agree with you over comments being posted quicker.
Also, I think the ODT needs to be careful that staff bias isn't allowed to influence their decisions over posting comments....I'm certain some of my past 'views' have failed to appear because ODT staff don't agree with them.
I blame Editorial for not running the brilliant comments of we nonentities.