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The Otago Daily Times' focus on strong local journalism has struck a chord with readers.
The newspaper has recorded a 12% increase in readership in the latest Nielsen results released this week.
The ODT's average daily newspaper readership is 94,000, an increase of 10,000 people a day on the corresponding period last year, according to Nielsen.
"This is a positive result for us and reflects the growing engagement we have with our readers," Allied Press editor-in-chief Barry Stewart said.
"In an age of fake news and social media, quality local journalism is more important than ever. We have established a level of trust over 158 years and readers are coming back to us for news they can trust."
The ODT is firmly established as the leading media outlet in the South. Our online readership continues to grow, consistently reaching twomillion pageviews a week.
According to Nielsen figures, odt.co.nz reached 7.784million pageviews in October compared with 5.43million in the previous year. Unique users went from 261,000 to 347,000.
Allied Press chief executive Grant McKenzie said the ODT's penetration in the Dunedin market was particularly impressive.
"We reach 41% of all people 15 and over daily, while 62% of all people 15 and over read at least one issue of the ODT each week," Mr McKenzie said.
In Otago, 115,000 people aged 15 and over read at least one copy each week.
"They are impressive numbers and are a credit to our dedicated staff. We value the support of our readers and will continue to produce compelling and relevant content."