Desperate Housewives is into its seventh season, a point where even great series start to show cracks, where viewers begin to wax romantically about the "early days" and wish that everyone involved in their once-beloved show would take a permanent vacation.
Truth is, Housewives started losing loyalists long ago.
In its first season, the series was nominated for nine Emmys and drew 23.7 million United States viewers a week.
Last season, the average audience was a little over 14 million and the cast and crew has mustered only three Emmy nominations in the past two years.
The mass exodus is largely deserved.
Too often, the show's writers have leaned on ridiculous twists lifted from the worst of daytime soaps.
Jeff Greenstein, a long-time producer, admitted the writers went overboard in season 5 when Kyle McLaughlin's character was drugged and violated by his own wife.
While he was at it, Greenstein could have tacked on the numerous disasters that have befallen the neighbourhood - the tornado, the nightclub fire, the grocery-store hostage crisis, the plane crash - ridiculous events that helped contribute to more than 35 deaths and 1000 times as many raised eyebrows.
"There are times we've gotten a little too big," said Greenstein, standing on one of the set's pristine porches during a break in shooting.
"The show has to be grounded in reality."
Creator Marc Cherry seems to have reminded himself of that golden rule, at least judging from the new season's first episode.
The premiere is packed with the zippy zingers that made us fall in love with the dramedy in the first place, thanks in large part to the return of Paul Young (Mark Moses), the widowed husband of the show's narrator, Brenda, and still the creepiest villain in the show's history.
He's just been sprung from prison for a murder he didn't commit and insists on moving back among his old neighbours.
"They never came to the trial; they never visited you in prison," says his befuddled lawyer.
"It'd be understandable if you hated them a little."
Young replies with gravitas worthy of Anthony Hopkins: "I don't hate them - a little."
Then there's new cast member Vanessa Williams as a high-society flyer who is Lynette's former college roommate and continuous sparring partner.
"She was always the one with the fashion sense," Lynette (Felicity Huffman) says of her frenemy.
"Before I met her, I had never heard of Gucci, Prada or chlamydia."
Williams proved that she can deliver haughty attitude in Ugly Betty and it's grand to see her give a repeat performance.
"This show is so trail-blazing and has really opened the door for women my age," Williams (47) said on the set.
"This is an opportunity to see women my age looking fantastic and having lead roles in television.
That's rare, because at 38, you're done being the ingenue and on to being the mum or the district attorney."
That reasoning helps explain why the show's four core actresses - Huffman, Teri Hatcher, Eva Longoria Parker and Marcia Cross - have remained with the series since day one. (Nicolette Sheridan, the show's top second-stringer, was written out of the show last year.) "As an actor, you can't underestimate the allure of a steady job," said Huffman, who won an Emmy in 2005 for her role as the eternally exasperated Lynette.
"Also, I'm getting to act in a great one-act play every week that continues to be good and interesting.
"Every week I find myself challenged and stumbling and missing things, and it makes me want to do better the following week."
- The seventh season of Desperate Housewives screens on Mondays at 8.30pm on TV2.
