The secret life of fashion designer Charmaine Reveley

Charmaine Reveley. Photo by Peter McIntosh.
Charmaine Reveley. Photo by Peter McIntosh.
A Q&A with Dunedin fashion designer Charmain Reveley.

Charmaine Reveley, aka Little Yellow Jacket, (centre) gets a push in the back during a roller derby match. Photo supplied.
Charmaine Reveley, aka Little Yellow Jacket, (centre) gets a push in the back during a roller derby match. Photo supplied.
Q What is the aesthetic of your brand?

Feminine, modern and simplistic.

Q What does the Charmaine Reveley woman do/look like/love?

Our customers are all very different. People love and buy our brand for its simple modern style and shared love of amazing fabrics and textiles. Occasion wear is a large part of our market. We also offer a custom-made service and work one-on-one with our customers to find the perfect shape and fabric for their special occasion.

Q What is something most people don't know about you?

I love playing sports. I currently play roller derby (a full-contact sport on roller skates).

Q How long have you been doing roller derby?

I've been playing for the last seven years.

Q What do you love about it?

It's a sport that is both challenging physically and mentally. I love the competitiveness of the game and the environment that a team sport has. I'm currently in the New Zealand training squad for the 2018 Roller Derby World Cup, which has been a great experience.

Q How is roller derby different from the Charmaine Reveley brand - or is it?

I definitely think I'm inspired by sportswear. I spend a lot of time in performance sportswear clothing so it's hard not to get some influence from that.

Q Who is the most fashionable person in the world right now?

Johnny Depp.

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