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Dunedin is in the spotlight.
Millions of people worldwide are being exposed to the city's delights through international media this week.
British rap superstar Tinie Tempah, who performed at the Forsyth Barr Stadium for Orientation, has published nine photographs of Dunedin on his Facebook page which has more than four million followers.
He praised the city, its people and environment in captions of images taken at Baldwin St, St Clair Beach, Dunedin International Airport and the stadium.
''Dunedin, NZ that was SICK! We turned the place to a flippin' RAVE!! Until next time!'' he wrote.
The Dunedin Midwinter Carnival has featured this week in DNA India, one of the largest English newspapers in India with an estimated daily readership of more than 1 million.
It is the second most-read English newspaper in Mumbai, where more than 1.5 million people list it as their preferred newspaper.
Baldwin St is being featured on CNN's travel television channel CNNGo TV, as well as its website.
The CNN programming also showcases Dunedin Sound music, the Otago Peninsula's wildlife and beaches, and other parts of Otago including Wanaka, Arrowtown and Queenstown.
Otago Peninsula is the focus of a travel piece in the Herald Sun, Australia's largest-selling daily newspaper. Printed in Melbourne, it has a weekday circulation of 515,000 and a readership of 1.5 million.
A group from Southeast Asia, in Dunedin at present, is set to promote the city and its attractions in Thailand, Singapore, Malaysia, India and Indonesia. The 16 visitors from those countries yesterday visited the Toitu Otago Settlers Museum, Olveston, Dunedin Railway Station, Cadbury World, Otago Museum and Speight's Ale House.
More international exposure is expected to come from iD Dunedin Fashion Week, starting on March 29.