About 250 people queued outside Glassons womenswear store on George St before they opened at 6.30pm for a mini-fashion parade complete with bubbly wine for guests, a local DJ playing music and a special 20% discount in the store for the night.
Glassons national retail manager Linda Falwasser, of Auckland, was pleasantly surprised by the number of people wanting to visit the store and asked whether it was usual for Dunedin people to queue to get intosuch retail store events.
At Dada women's clothing store on Moray Pl, owner Marie Strauss, who is also appearing in the iD Fashion Show as a designer, said the she was using the starlight shopping as an opportunity to celebrate the store's first birthday.
"I didn't really think about it when I opened the store, but opening it in fashion week last year means that every year I can celebrate the opening during fashion week."
She had baked cakes for the event, decorated the store with balloons and invited regular customers to come and celebrate.
The Starlight Shopping was a great event as it brought people into the central city and often they would go to stores they might not normally visit.
She had one visitor from out of Dunedin who came during the Starlight Shopping and bought "heaps", she said.
Two fashion parades were held in the Meridian Mall, on George St, with most of the mall's stores staying open late for the event.
