iD 2013 likely to be colourful

Auckland  fashion blogger Leonie Barlow (centre) gathers designer portfolios for selection in the...
Auckland fashion blogger Leonie Barlow (centre) gathers designer portfolios for selection in the 2013 iD Dunedin Fashion Show, with assistance from iD committee members Anita Greene (left) and Margo Barton at the Dunedin City Council plaza yesterday....

Colour is set to brighten the mood next winter, going by the portfolios sent by designers vying for iD Dunedin Fashion Show selection.

Auckland fashion blogger Leonie Barlow was in Dunedin yesterday choosing New Zealand designers for the show, which will preview winter 2013 trends.

Mrs Barlow, chosen as an independent selector, said prominent colour was the common thread among labels.

She had 20 portfolios to consider for the show on March 15 and 16.

Mrs Barlow said she was looking for diversity, strong style and the "wow" factor for the audience. She said next year's designers included some who had previously shown at iD, as well as new names.

Mrs Barlow was formerly editor of The Australian Women's Weekly, Fashion Quarterly, Cleo, She and New Idea magazines.

"I feel honoured to be involved in the selection for iD. The calibre of the show has been so high, and there is a responsibility to make sure we step it up," she said.

To be eligible for iD, designers had to be commercially producing adult fashion and have a link to Dunedin. Those chosen would each put 15 or five outfits on the catwalk.

Once Otago Polytechnic fashion students had graduated, a second selection process would take place.

An international guest designer would also show garments and it was possible a New Zealand label would be a surprise inclusion in the show.

iD committee members would announce the show programme when tickets went on sale in mid-November.

Selection for the iD International Emerging Designer Awards would take place once applications closed on November 21.

rosie.manins@odt.co.nz

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