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The challenge to come up with a new slogan to promote Dunedin appears to have hit a creative nerve centre with readers of the Otago Daily Times.
The Dunedin City Council announced on Monday its "I am Dunedin" marketing strategy, developed in 2001, had ended, and expressions of interest were being sought from creative agencies to develop a new slogan for the city.
The ODT asked readers for their suggestions, and responses began arriving yesterday.
Some took the task seriously, with slogans ranging from "Live it, Love it . . . DUNEDIN" to "Dunedin - Expect the unexpected".
Others chose humorous replies, or a play on words, such as Zena Burgess' "Dunedin - 'Scot to be good for you".
Yet another group took a shot at the council, an example being "Dunedin really rates higher".
Full story in tomorrow's ODT.