Before the latest beer giveaway promotion in Dunedin on Thursday night, Mr Casey, who is a Dunedin property investor, had told the Otago Daily Times he was "wild" that a commercial stapler had been used to attach notices advertising the beer promotion to the front door of 13 of his flats.
Mr Casey and his brother, Alan Casey, are co-directors of Signal Hill Flats Ltd, which owns the flats.
Free cans of Speight's were given to students participating in the promotion, based partly on beer-themed decoration of flats, in parts of Dunedin North, about 10 days ago; and free beer was again given away on Thursday night.
"The 'in your face' advertising - I'm totally over this," Mr Casey said in an interview yesterday.
Much of Speight's marketing had been "wonderful", including the establishment of a Speight's pub in London, but the latest promotion had gone too far.
It had been "insensitive" for Speight's to be giving away free beer on February 26, two days after alcohol-related misbehaviour at a university student toga parade had damaged Dunedin's reputation and sparked widespread public concern, he said.
"Speight's have got a social responsibility and a moral responsibility to change their stance," he said.
An "extremely telling" photograph of an upturned car published in the Otago Daily Times yesterday after the latest alcohol giveaway vindicated his earlier comments, he said.
The University of Otago was taking positive steps, including through its Campus Watch initiative, to reduce drinking-related misbehaviour. It was important alcohol firms also played a responsible part in efforts to reduce drink-related damage, he said.
Lion Nathan brand manager for Speight's, Todd Gordon, of Auckland, flew to Dunedin to discuss complaints raised by the Caseys about door paintwork damage and wider aspects of the beer promotions.
Mr Gordon, a former Dunedin resident who was travelling back to Auckland yesterday afternoon, said he was unable to respond immediately to several questions sent to him by email by the Otago Daily Times about the beer promotion, but would respond later.
Jim Casey said he had been given a good hearing by Mr Gordon at a "useful" and constructive meeting yesterday morning. Mr Gordon had apologised over the notice stapling and undertaken to rectify the damage. Mr Gordon had also listened carefully to the other concerns, and Mr Casey said he was expecting his concerns to be conveyed to other Lion Nathan senior managers.
In an email sent to the Caseys earlier this week, Speight's marketing manager Sean O'Donnell said the promotion had been carried out last year "without any incidents".
"At Speight's we are very proud of Dunedin and take great care to be a good member of the community. As producers and distributors of alcoholic beverages we take our legal and social responsibility obligations very seriously."
Alcohol to be given away was limited to one six-pack per person, he said.
The promotion was intended to be a "fun and engaging" event, and he apologised over some matters raised by the Caseys, and said their feedback would be carefully taken into account.
