The festival, which will showcase artists from the UK and New Zealand begins at 2pm today, much to the delight of Audiology Touring event manager and festival organiser Luke Williams.
Mr Williams said his team was excited to bring the festival further south, especially given how uncertain the music scene had been with Covid.
"We’re excited to give someone from every region the opportunity to come to one of our shows."
Audiology Touring holds events around the country such as in Tauranga and at Nelson’s Bay Dreams and Queenstown’s Mardi Gras festivals.
Mr Williams said music lovers would be travelling to Dunedin from as far north as Nelson, and many were expected from Christchurch, he said.
Otago bands Hot Sauce Club and Chump Change would play at the festival and were popular with students in the city.
If patrons were hoping to catch more talent from the region, there would be a myriad of DJs from the University of Otago and a few more acts from the area.
Two stages had been set up, one main and another smaller stage Mr Williams dubbed the "Odd Stage" as it was covered in a fluffy pink material.
The Odd Stage would specialise in acts playing music in the techno and house genres, but there would be a wide range of different electronic music across the festival.
"Even if you don’t like drum and bass, there’ll be a bit of electronic music for everyone."
Buses from Cumberland St would be available for $8 return, and had been organised in an effort to prevent people from travelling intoxicated from the student quarter, Mr Williams said.
Police had been informed about the event and the Dunedin City Council had been supportive, Mr Williams said.
The festival runs from 2pm-10pm today.
UPDATE: Police confirmed on Sunday morning that there "were no serious disorder events [at the festival], and generally speaking people were well behaved. Approximately seven people were evicted for alcohol-related incidents."
