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Mr Jones is opposed to the rule in Auckland Council's draft unitary plan that requiring applicants carrying out work on 3600 sites of "value to mana whenua" to obtain a "cultural impact assessment" from one or more of 19 iwi groups.
"As someone who was involved in the core group which wrote the Resource Management Act in 1988-1989 never in our wildest dreams did we imagine it would lead to 19 new consent authorities over the Tamaki Makaurau area.
"The proponents need to balance heritage against the cost pressure of developing housing and land so that the final product is affordable."
Mr Jones, who is also Labour's building and construction spokesman, said there was a need to be brutally honest about the pressures driving costs to develop and improve the supply of housing.
He said if the rule was left vague and had too much wriggle room, no end of cultural worms would come to the surface.
"If it is mishandled it runs the risk of leaving the community with a jaundiced view of Maori heritage," he said.
Mr Jones said the solution was to leave the issue of dealing with sites of significance to mana whenua with the council as the consenting agency.
Rodney ward councillor Bill Cashmore was among councillors at a heated governing body debate on the issue yesterday to express concern about how the rule change came about in the late stages of developing the draft unitary plan.
Deputy Mayor Penny Hulse said there was a need to resolve the issue with urgency.
Council officers in conjunction with the in-house Te Waka Angamua Maori division and Independent Maori Statutory Board are already developing a standard procedure with triggers to identify where a cultural impact assessment is required. They will report to the unitary plan committee once they have completed a streamlined process.
Maori statutory board chairman David Taipari said the matter could have been better handled, but like built heritage, it was important to protect archeological or sites of significance to mana whenua.
Councillor John Watson said the issue had come out of the blue and he could not understand how anyone could make a submission to the draft unitary plan given the gaps in information, such as the thresholds for requiring a cultural impact assessment.
Aprilanne Bonar, who is seeking consent to build a new garage and swimming pool at her heritage listed house in Titirangi, said she received a positive and practical response from two iwi - Ngati Whatua and Te Kawerau Iwi Tribal Authority - for a cultural impact assessment.
The work cost $500, which included an archeologist visiting the site.
"They (iwi) do have an interest and do have a say but their attitude was 'let's get on and do it'," she said.
The new rule is one of several in the draft unitary plan that has effect from notification on October 1 last year.
But the proposed rules for the implementation of cultural impact assessments is half-baked, the Employers and Manufacturers Association said in its submission on the unitary plan sent to the Auckland Council today.
"The whole discussion has to be withdrawn and reworked from first principles," said chief executive Kim Campbell.
"The proposed process is riddled with potential for perverse outcomes and unintended consequences. It's obvious that it lacks thought and was prepared in haste."