New Zealand heartland entertainers the Topp Twins, Jools and Lynda, will debut at the Skycity Casino on September 9, one of a series of events, between September 4 and 12.
Gay Ski Week NZ returns to the resort for its eighth year and the organisers have arranged adventures on and off Coronet Peak, Cardrona and Snow Park.
A retro bowling night, Cowboy Dinner, DNA Pool Party and a closing night White Out Party are planned.
The dinner night is already fully booked and a second bowling session has been arranged due to demand.
Organiser Mike Sanford said a record number of 450 room nights were booked at Novotel Queenstown Lakeside.
The Copthorne Hotel & Resort had been added as a back-up for the first time.
Last October, Mr Sanford joined forces with new business partners Neil Salman and Carla Forbes to form Livewire Group, which now manages Gay Ski Week.
The Invercargill-based former Queenstowners brought their marketing and accounting skills to the venture, he said.
Mr Sanford estimated Australians made up 70% of Gay Ski Week NZ patrons, New Zealanders 20% and 10% were internationals.
More New Zealanders were visiting for the grand finale weekend year-on-year, he said.
"Online, we do get very good exposure and the guys are very loyal.
"We've got a number of guys who are coming back. This is their sixth or seventh year.
"There's 15 or 20 coming from Sydney who all met in 2005 and we're joking it's like their class reunion."
Mr Sanford said Gay Ski Week had points of difference in that 75% of visitors booked for at least eight consecutive nights in one place and they tended to have large disposable incomes.
"A lot of them have stressful jobs and they love to come to Queenstown and let their hair down and party and ski. They like to treat themselves and spend money.
"Our guys do two to three adventure activities each, from jet boating to skydiving, you name it, and that's higher than the industry standard of one or two activities each from the general public."
