Staff in two marquees dispensed wine from about 20 wineries, along with gourmet foods, and the first 500 people through the gate got a "Famous Cromwell Races" wine glass.
With the temperature hovering around 23degC for most of the afternoon, the Gallop South meeting had a picnic atmosphere, with many families and groups of workmates taking the opportunity to enjoy the entertainment and refreshments on offer as well as watch the 11 races on the card.
Corporate groups were chauffeured to the venue, some arriving in planes or helicopters, which landed on the air-strip next to the racecourse.
Many punters settled back for the afternoon in marquees around the outside of the track, while others lined the inside of the track near the finish-line.
Sarah Arkin, of Queenstown, said it was her very first race meeting.
"I've never been to the races before and thought I'd like to check this one out. It's very cool," was the verdict.
"I haven't made much money but it's a great day out - nice atmosphere, nice food and wine" she said.
Live music, a Fashions in the Field competition and free children's activities were among the entertainment on offer.
The Cromwell races concluded a three-day sports circuit.
The Omakau races were held on Friday and then the focus moved to the Cromwell Golf Course on Saturday for the annual Gallop South Golf Classic.
