The firm, winner of the Westpac Chamber of Commerce Small Business Award last year, has operated in the resort for the past 23 years, with the expansion a response to growing demand from clients.
Owner Brigit van der Kaag said the uniform room was a ''one-stop-shop'' for anyone looking for hard-wearing work wear, including trade, business, activity operators, restaurants and schools.
''We've found in the past that people weren't always sure what they wanted and browsing through a brochure was quite a one-dimensional way of shopping.
''We now have all our uniform stock on display in most sizes and that enables us to offer a more professional service and give our clients immediate advice on size, styles and colour,'' Mrs van der Kaag said.
The 100m2 room at Bowen St had private changing facilities and staff offered a thorough consultation on the requirements of clients.
''Our goal is to look after people and ensure our clients always leave with exactly what they want each time they visit .
''We know Queenstown is a diverse marketplace and our long relationship with businesses here means we understand their needs well.
''We work hard to keep ahead of the game by offering the latest options and trends, the same as any supplier from bigger cities.''
Mrs van der Kaag said appointments for the uniform room were recommended.
