Goodbrands.co.nz, a joint venture between Good Group Ltd (GGL) and Trojan Holdings, began last August as a beverage production and distribution company.
General manager Greg Menzies said GGL owns the Good Bars group, and Betty's Liquor stores and saw an opportunity to create its own beverage brands, much as supermarkets do.
"In Betty's stores, 80% of the products we stock we have rebate agreements [with the companies] and 20% don't.
"We decided why not try to target the 20% we don't have rebate agreements with and pick that up in our stores?"We have our own brands, like supermarkets do [and] it's working quite well."
The company supplies all Betty's Liquor stores - which are now spread as far north as Auckland, with more due to open next year - all Good Bars, Botswana Butchery, Ultimate Hikes, The Hermitage and NZSki's skifields.
Along with Hydrate bottled water and Hazard Country RTDs, Goodbrands.co.nz also produces and distributes wine.
Its first brand, Mt Charlotte, was launched last year and picked up a bronze medal for its chardonnay at the Royal Easter Show.
The Mt Charlotte pinot gris, pinot noir and riesling are all produced in Central Otago, the sauvignon blanc comes from Marlborough and the chardonnay from Gisborne.
Two months ago, its second brand, Wild Fire, was launched and has already won a silver medal at the Air New Zealand Wine Show, also for its chardonnay.
Like the Mt Charlotte brand, the Wild Fire wines were sourced from different regions, with vineyards contracted to produce the wines for Goodbrands.co.nz.
Mt Charlotte was now coming into its second vintage and the company had high hopes for it, Mr Menzies said.
However, to pick up an award for Wild Fire after just two months was "brilliant".
