Promoting Arrowtown as a "must-stay destination" is the aim of its tourism strategy for the next three years, to be shaped by business owners in a workshop tomorrow.
The brainstorming initiative is open to members of Arrowtown Promotion and Business Association and will be held in the Lakes District Museum.
It will be held three weeks before the association opens its debut exhibition stand at the international travel fair Trenz in the Queenstown Events Centre.
Association project manager and administrator Sue Patterson said on Friday the first of two workshops tomorrow would "enable succinct discussion and use the knowledge and talents of Arrowtown businesspeople to get agreement on what's important to us".
Attending members are encouraged to suggest topics for discussion in the attempt to clarify strategy and priorities.
Topics likely to be on the table included how to develop the Arrowtown brand, how to effectively work with partners and agencies and how to encourage bus tour groups to stay longer in the village.
The workshop will be chaired by association chairman Aidan May and facilitated by Arrowtown writer John Lapsley. Members could register their attendance by contacting Mrs Patterson.
Discover Arrowtown will be one of 27 New Zealand tourism operations exhibiting for the first time during Trenz on May 7 to 10.
Representatives from the village's accommodation, retail, activity and heritage sectors will explain to national and international travel buyers how Arrowtown has "something for everyone", specifically special interests, from golf, tramping and trailing to wine, galleries and retail in jade, gold and opals, Mrs Patterson said.
"We are getting a strong response from quality travel buyers to our requests to meet, and from buyers requesting appointments with us.
"We have a lot of requests from Chinese and Asian buyers and from Japan, along with traditional markets like Australia, Britain and Europe."
