You are not permitted to download, save or email this image. Visit image gallery to purchase the image.
Queenstown Lakes District Council, Destination Queenstown, and Lake Wanaka Tourism today released their joint submission on the draft Government Tourism Strategy.
A major theme was the need for a regional approach, with the submission calling for "an investment framework that recognises regional differences, meets regional needs, and results
in regional funding streams''.
That included a local visitor levy, something Queenstown Lakes Mayor Jim Boult has repeatedly pushed for.
The submitters also want Central Government to take a more active role, both in its own right and in pushing for more collaboration.
Mr Boult said the strategy indicated a step in the right direction, and given the pace of growth in the industry, it needed to be managed "in a sustainable, holistic way''.
"Our district is seen as the go-to location for many visitors to New Zealand and we want to maintain this image; however we also do not want to stifle what makes our region so special. It definitely is a balancing act.
"Through this Tourism Strategy, we hope to see greater strategic and sustainable investment by Government, particularly in regards to pressure points such as infrastructure.''
Lake Wanaka Tourism chairman Mark Morrison approved of the decision to create a national tourism strategy.
"It is critical that the strategy is embraced by an all of government approach that recognises tourism as New Zealand's number one export earner and fulfills the ambition for tourism to
improve the lives of New Zealanders.
"To be successful, this long overdue strategy will need a comprehensive and coordinated approach from central government, across legislation, policy, funding and research.''
Destination Queenstown chairman Matt Hollyer said the Tourism Strategy should provide tools and resources for each region and the industry to "ensure its continued success''.