When Shoe Clinic owner Sorrelle Pearson lined up at the start of a half-marathon in Dunedin last year, she did not care ''how ugly'' her race was - all that mattered was getting to the finish line.
Robotic technology being used at Fonterra's Edendale site to identify any issues in the large milk silos has been described as a ''godsend'' for the annual winter inspection and maintenance programme.
Federated Farmers national president Bruce Wills has called for an ''infrastructural trinity'' of transport, internet and water storage.
Mid-Canterbury farmer Jeremy Casey describes a trial between conventional farming and biological farming under way on his two dairy farms as ''breaking the ice''.
The state of the red-meat industry was, not surprisingly, a major topic of conversation at Federated Farmers national conference in Ashburton last week.
AbacusBio managing director Neville Jopson has been recognised for his ''outstanding contribution'' to animal production in New Zealand.
Failure to reform the red meat sector now will be seen as an ''opportunity lost for New Zealand'', Meat Industry Excellence (MIE) chairman Richard Young says.
Mosgiel-based company TracMap has been recognised for its innovation in the aviation industry.
When Taieri dairy farmers Nathan and Amanda Bayne entered pedigree Holstein-Friesian cow Busybrook AP Rana in the Southern Gold Medal Sale in Gore, they thought she would ''go all right''.
Various functions and seminars are being planned throughout Otago to help rural communities affected by the recent adverse weather and also serve as social ''get-togethers''.
Seeing stories about the number of quad-bike fatalities in New Zealand got Steve Dawson thinking.
Farmers affected by ponding on the Taieri, under which grass is ''rotting away'', have discussed the issue with Otago Regional Council chief executive Peter Bodeker.
When Outram stock agent and farmer Geoff Edgar won the Doug Lindsay Memorial Trophy in the annual Otago-Southland beef competition, he admitted it gave him ''a bit of a kick''.
New Zealand's red meat industry needs to have the ''whole package'' when it comes to market presence, robust systems, strong relationships and corporate respect.
Sawmilling has always been a passion for Roger Stuart.
A programme to develop precision fertiliser application for hill country properties is expected to generate $120 million a year in economic benefits to New Zealand by 2030.
Synlait Milk Ltd is hoping to raise $75 million to help fund a variety of ''growth initiatives'' and repay debt, and the Canterbury milk processor's revenue is forecast to grow from $112 million in 2009 to $524 million in 2014.
When it comes to product endorsements, it does not get much better than this.
Rob Lawson was to sum up what FarmIQ had meant so far to the family's farming operation, it would be about ''doing the basics better''.
Ray Parker acknowledges he was exceptionally fortunate to have a ''lucky break'' early in his career.