TracLink, which the company says will provide huge savings in productivity for a range of users including farmers, fertiliser spreaders and spray contractors, took three years to develop.
It was awarded a merit award in the equipment category of the innovation competition held in conjunction with the field days at Mystery Creek.
TracMap NZ was established by Colin Brown in 2005, after he identified a gap in the market for a rugged and easy-to-use GPS guidance and mapping system, specifically designed for New Zealand conditions.
It has grown to be the largest agricultural GPS provider in the country. Truck, tractor, bike, effluent management, live fleet tracking and aviation units are now on the market.
Mr Brown described TracLink as "brilliant" and he was very proud to have received the awardIt was a web-based application.
Farmers used a simple web page, where they were able to bring up a map of their farm and click on the paddocks where they wanted something done.
Whoever it was then sent to picked it up on the TracMap system. It made it very easy for farmers to organise what fertiliser they wanted to be put where, and for their spreading contractor to then go and do the work, without confusion.
It also made management of staff on farms, particularly dairy farms, a lot easier, he said.
TracMap has been attending the national fieldays since 2005 and he was delighted with the response at this year's event.
The four-day event attracted 128,271 visitors - a 9% improvement on the previous year.
In the first two days, the company had more orders and strong inquiries than achieved in the four days last year. Mr Brown was also pleased with the general positive outlook of those attending.
TracMap continued to grow.
Its New Zealand operations expanded 43% last year and it was on track for a further 37% growth this year.
It regularly exported to South Africa, Australia, Canada and the United States and also sold units in other countries.
