Georgie Pie’s time is nigh

Photo: NZ Herald
Photo: NZ Herald
New Zealand fast-food item Georgie Pie will be discontinued after McDonald’s announced it is ending production of the Kiwi classic.

Georgie Pie was one of New Zealand’s biggest fast-food stores from the time its first restaurant opened in Kelston, West Auckland, in 1977.

The Kiwi restaurant closed in 1998, before the bakery item relaunched seven years ago under McDonald’s new menu items.

Now, Kiwis will have just a few weeks left to get their hands on a Georgie Pie before stock runs out.

‘‘We know there will be disappointed Georgie Pie fans out there, and this is not a decision we have taken lightly,’’ Dave Howse, McDonald’s New Zealand’s managing director, said.

‘‘Overtime a number of restaurants have stopped selling Georgie Pie due to lack of demand, and we’ve seen very limited pushback from customers.’’

Keeping Georgie Pie on its menu was ‘‘no longer viable’’, as the baking process was lengthy and equipment would need ‘‘significant reinvestment to replace’’.

‘‘Operationally, preparing Georgie Pies is very different to the rest of the McDonald’s menu, especially in terms of how long they take to bake. We are looking at ways to reduce complexity for staff and are always looking at ways to keep our menu relevant to customer demand,’’ Mr Howse said.

‘‘We’renow at a point where the oven equipment is at the end of its life and would require significant reinvestment to replace.

‘‘Ultimately, we’ve had a number of factors come together, which mean we will be removing Georgie Pie from the menu.’’ 

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