Dunedin-based founder of Wicard, Christian Kasper said his success was because he had pushed on with a "simple" idea and "decided not to participate in the recession".
He had been working on the deal for about six weeks and completed it on Monday.
The idea behind the business model is that an established German-based sales business, Wicard Deutschland Vetriebs GmbH, will market the card to businesses that want to offer discounts to members of the public who have the card, and to charities who will sell the card.
Wicard Ltd, the German-based company and charities would all benefit from the sale of the card, and the person who bought it would be both supporting a charity and getting access to discount deals advertised online.
The terms of the licence agreement guarantee returns of about $2 million in the next financial year, from April. Mr Kasper expects to earn more than that in the years following as he expands the business.
Wicard was developed using software technology by Dunedin-based business Massive Media. More jobs would probably be created in Dunedin in software development and customer service, he said.
Mr Kasper, who is originally from Germany, said the European country seemed a logical country in which to start, as he knew the language and culture, and it had a big enough population to support the concept.
He had plans to license the card in Switzerland and Austria but said the idea could realistically work anywhere as the computer software had been designed so that it could be translated into different languages.
