'Wow' factor succeeds

Barry Johnston and Catherine Gunn in the showroom of spazioCasa Dunedin. Photo by Linda Robertson.
Barry Johnston and Catherine Gunn in the showroom of spazioCasa Dunedin. Photo by Linda Robertson.
With a price tag of about $23,000 and weighing 750kg, a travertine stone bath is hefty in both price tag and weight.

But to be fair, the bath - a feature in the spazioCasa Dunedin showroom in Princes St, opposite the Oval - is very impressive.

"It's pretty amazing," Catherine Gunn said.

And that is exactly what Mrs Gunn and her partner Barry Johnston aimed for - "the 'Wow' factor" - when they opened the bathroom and flooring product franchise in February last year.

SpazioCasa was founded by brothers Maurizio and Paolo Cozzolino, whose family has more than 40 years' experience in Italy in the business of bathrooms and flooring.

The pair have since grown the business in New Zealand and there are 10 spazioCasa franchises throughout the country.

Mr Johnston and Mrs Gunn discovered the Christchurch store while attending a friend's wedding in the city in April 2009.

Mr Johnston, who owned and operated Timeless Tiles in Dunedin for many years, was impressed.

"Barry just had a gut feeling. He just knew this was what Dunedin needed. It was the 'Wow' factor for Dunedin. People come in and say, 'Wow, isn't it beautiful?'," Mrs Gunn said.

Within a short time, Mr Johnston was talking to the Cozzolino brothers, made an appointment to see them and it "all fell into place from there".

They bought the franchise by the end of that year and spent the next year preparing the premises for opening.

As well as the products having the "Wow factor", the couple also liked the fact it was a one-stop shop where people could purchase everything from flooring and tapware to basins and vanities when they were renovating or building a new bathroom.

"We just live the dream. We're passionate about the dream because we're selling it because it's beautiful. We pride ourselves on having beautiful products," she said.

It has been a learning curve for Mrs Gunn, who previously worked as an administrator at the University of Otago.

Initially, she intended spending just a few days eachy week doing bookwork, but now she found herself working in the retail outlet six days a week, she said.

Opening such a business in a time of economic uncertainty might have seemed ambitious, but business was going well for the couple, one year after they had started trading.

While catering for the high end of the market, they have about three buying levels and can still cater for those on a budget.

Despite the economic times, there was still money around and they had noticed how a lot of people were choosing not to go overseas on holiday, instead spending their money on home renovations.

"They've still got something beautiful to show at the end of it."

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