If you have ever wanted easy access to the latest fashion trends, a new website is just the one for you.
Shop What's New (www.shopwhatsnew.co.nz) is a fashion and shopping website showcasing new products from popular New Zealand retailers and designers in real time.
Those involved so far include Ruby, Overland, Max, Moochi, Barkers, Four Fontaine, Huffer, Walker & Hall, Good As Gold, Taylor, and Ricochet. Or, as the website puts it, 18 brands, 125 retailers.
Shoppers can use the site to discover what has just arrived in store and online and find out the quickest way to make them part of their wardrobe.
Managing director Briana Gower said the site was about "making fashion easy and accessible".
"An increasing number of New Zealand consumers are turning to the web to research, compare and seek advice on purchases before heading in-store," she said.
Users can be notified when new product has arrived in their favourite stores, and read articles about the latest trends.
Other features combine inspiration with up-to-the-minute news and advice, and take users behind the scenes of the fashion industry.
New on the website as of yesterday, were a collection of bright new belts from Ruby, as well as a new coat; a new selection from Max; a Rodd & Gun range for blokes; and new dresses and pants from Ricochet.
