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The word ''tits'' in a breast cancer survivor's book advertisement has drawn a complaint from a Dunedin resident.
A large electronic billboard outside Forsyth Barr Stadium is advertising I Am More Than Just My Tits, by Karin Horen.
The book is a memoir by Horen, twice diagnosed with breast cancer, resulting in a double mastectomy.
The Auckland-based woman went on to co-found breast cancer initiative Paddle for Hope as well as cancer rehabilitation programme Paddle On with trust Pinc and Steel.
The resource consent for the billboard did not impose conditions on the use of offensive text.
''We also do not consider that the billboard meets the threshold of being offensive or objectionable, as outlined in the Resource Management Act, and we will not be taking any further action.''
The book was available in stores and already in the public realm, he said.
Horen said whoever complained probably did not understand the title.
''It should not be something that offends anyone. If it did, I apologise, but I stand by my words, which have meaning.''
Anyone reading the book would understand what the phrase meant for her, she said.
Many people saw breasts as ''objects''.
''It's very interesting to think why that word would offend someone. I haven't had any comments except positive comments.''
The idea she was using the word to be provocative was ''offensive'', she said.