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That is the view of freshwater ecologist Dr Mike Joy, who gave an open lecture on ``The Future of Food: Our deadly nitrogen and fossil fuel addiction'' last evening.
He was addressing more than 300 people at the University of Otago's St David lecture theatre.
Dr Joy is a senior lecturer in ecology and environmental science at Massey University, Palmerston North, and the talk was hosted by Otago University's Centre for Sustainability and Ag@Otago.
Runoff from farms into creeks, rivers and lakes was damaging water quality, and contributed to many ecological problems, including algal blooms and lake snow.
Much of New Zealand's international appeal depended on its ``clean green'' image, but that image was being put at risk as New Zealand continued to farm unsustainably, making too much use of nitrogenous fertiliser and fossil fuels.
``It's just incredibly unsustainable,'' he said.
New Zealand faced major challenges, including over growing environmental awareness in its European Union markets.
The emergence of rival products such as artificial milk and artificial meat also posed big threats.
New Zealand should add more value to high quality exports rather than seeking to ``bury our heads in the sand''.
A member of Landcorp's Environmental Reference Group, Dr Joy said Landcorp was adopting more sustainable practices, including no longer using palm kernel fodder.
Dr Joy received the Royal Society of New Zealand's Charles Fleming Award for Environmental Achievement in 2013 for his contribution to the sustainable management of the country's freshwater ecosystems.