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Organisers are hoping for a bumper crowd, more than 2500 tickets already having sold by late yesterday for the event, to be held at Forsyth Barr Stadium from midday until 8pm.
''We're hoping for a big walk-up crowd,'' organiser Rachel Bird said yesterday.
''We'd love to get around 5000. It's a whole day's entertainment, with 10 musical acts, so it's going to be great value. It's all about food, wine and music and there's balance in each area. It's been very exciting seeing all the marquees going up.''
A smorgasbord of fresh Otago produce, including Karitane whitebait, crayfish, cheeses and pastries, will be purveyed from 75 stalls set up around the stadium pitch.
''People can bring their picnic rugs and just chill out on the pitch and enjoy all the food, wine and music on offer,'' Ms Bird said.
A dedicated music zone will be set up in front of the Otago Daily Times Stand, while two large screens will project the on-stage action. The music line-up features the Chills, Matt Langley, Kylie Price, 2013 X-Factor talent quest winner Jackie Thomas, Jody Direen, Hana Fahy, Mainstreet, Benny Tipene, Tom Bachelor and Lee Gray and the Beat.
''It's great that there's going to be music for all ages,'' Chills lead singer Martin Phillipps said yesterday.
''I'm really looking forward to playing and enjoying some of our local delicacies.''
Tickets for the festival are $49 for adults and $25 for under-18s.