Yesterday New Zealand's Highland cattle farmers hosted an open-day for people to learn more about the hairy reddish cattle beasts.
It was the first time the event had been held.
Mr Watts said about 50 people visited his farm, Pottidoon, near Taieri Mouth.
Highland cattle originated in the Scottish Highlands and islands off the west coast.
They are known for their ruggedness and ability to thrive on poor grazing.
Their distinctive and dramatic appearance belied the fact the beasts were friendly and docile, Mr Watts said.
Even the bulls were not threatening and could be safely approached.
The breed was becoming more popular in New Zealand, Mr Watts said.
Lower in cholesterol than chicken, their meat was lean and marbled, he said.
The milk, high in butter fat, was suited to making cheese.
Mr Watts established his fold in 1999 and now has about 70.
