The Loughrey interview: Can Cadbury be saved?

Can Cadbury really be saved?

This week Jim O'Malley, a Dunedin city councillor, unveiled a plan to raise $20 million to keep the factory open on a portion of the site.

It involves a public share offer, preceded by a two-week pledge period designed to gauge interest by inviting the public to indicate their potential financial support. By Saturday, $3.4 million had been pledged.




I think people are taking a big risk investing in Cadbury's.
They will have to sell big quantities of sweets to make a profit. What will be their trade name? Let Whittakers or Regina (Oamaru) do it.
It would be better if the money was invested in tourism, agriculture or IT.