Families filled George St about 3pm to watch the 25th Dunedin Santa Parade.
Many people were wrapped up in hats, gloves and winter coats as they huddled together.
Children curled up under blankets singing Christmas carols in great anticipation.
Those who took part in the parade said they were very glad to have missed the rain, but they still came prepared — and even the dogs wore raincoats.
Her friend Evelyn said her favourite part about Christmas was the "giving and receiving", to which Molly replied, "I like the receiving."
The City of Dunedin pipe band led the parade.
Band member Murray Tannock was glad the cold weather did not "dampen the spirits in any way".
"It actually feels busier than it has been in the past."
Max Levitt-Campbell, who works for Tūhura Otago Museum, dressed up in a safari outfit for the museum’s tropical-themed float.
He enjoyed seeing everyone come together for a "consumer-less cause"
"Everyone just likes to see each other smiling and happy for the holidays.
"It definitely felt like there was more of a buzz this year, so that's great."
Xzenia Kutia said they created the dance routine the day before.
She said she was happy to see all "the smiles on all the kids’ faces".
"It was a lot of fun, the energy in the crowd was awesome."