A new survey says New Zealand universities are "punching below their weight'' on their global reputations.
An inaugural ranking of Asia-Pacific universities, published today by London-based Times Higher Education, ranks New Zealand's top university, the University of Auckland, 24th in the region.
All of New Zealand's eight universities except Auckland University of Technology (AUT) make it into the region's top 100, with AUT just outside in the group ranked 101-110.
But eight Australian universities rank ahead of Auckland, along with four universities in South Korea, four in Hong Kong, three in China and two each in Japan and Singapore.
The National University of Singapore is the region's top-ranked institution, followed by Peking University and the University of Melbourne.
Ranking editor Phil Baty said Kiwi universities rated well on research and publications, but lagged in a global survey asking academics to rank the leading institutions in their fields.
"There is this really significant reputation lag. New Zealand universities are punching under their weight when it comes to their global reputation,'' he said.
"For some reason, the reputation of New Zealand universities is falling well below their research outputs.''
He said the Asia-Pacific list was taken from data collected for last year's world rankings, in which Auckland University was ranked 165th-equal, up from 172nd in 2015.
However, the weightings were adjusted slightly, with 5 percentage points less given to reputation and 5 points more given to income from industry - "recognising the younger profile of Asian institutions''.
This made no difference to the rank order of New Zealand universities.
Universities New Zealand director Chris Whelan said New Zealand research was widely cited in international journals, but academics did not think of New Zealand first when asked about institutional reputations.
"We do really well for citations in the international journals, but we are less top of mind to an academic in, say, Germany,'' he said.
Singapore topped the Asia-Pacific list because it had made universities a national investment priority.
"Singapore has been spending eyewatering amounts of money to go up the rankings.
"They have been spending millions of dollars on individual academics to attract the best.
"Can we do the same? My job is to say `hell yes', but the reality is I'm a taxpayer, too.
"We have a university system that is the most effective and efficient in the world. We are funded at 95% of the OECD average, but we have every single university in the top 2.5% of world universities.''
NZ rankings
Auckland 24
Otago 31
Canterbury 54
Victoria 58
Lincoln 71
Waikato 78
Massey 85
Auckland University
of Technology 101+
