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Field days organisers started approaching businesses two weeks ago and were impressed with the interest so far, Palmerston and Waihemo A&P Association president Paul Mutch said.
"It's been outstanding.''
This year's field days, to be held on October 12 and 13, will be the first in Palmerston.
The field days committee had seen a gap that could be filled by holding the event in Palmerston, a town between the other South Island field days locations, Lincoln and Waimumu.
It could draw in exhibitors from around Otago and further afield, as well as farmers from all around Otago, Mr Mutch said.
The field days would also include a fashion parade and a beef and lamb cooking demonstration.
There would be demonstration space at the venue, the Palmerston A&P showgrounds, and an adjoining paddock could be borrowed if needed, he said.