"We're giving people options," Scott Ferguson said.
He is one half of the business behind Cutting Room, on Church St, which was being fitted out before opening this week.
"We get a lot of ladies coming into Queenstown Barber [on Shotover St] to ask if we do ladies' hair, but we don't.
"Men's hair and shaving has been our point of difference," Mr Ferguson said.
"To redirect women to Remarkables Park is quite far."
This has led to the unisex salon being created on Church St.
Mr Ferguson, originally of Edinburgh, and Darren Hooper, originally of Warkworth, north of Auckland, worked together at Hair & Copper, between 2001 and 2003.
Mr Hooper worked for Mr Ferguson at Queenstown Barber from 2005 to 2007, then they became business partners.
The duo opened their first Cutting Room salon at Remarkables Park in 2007 and today employ nine full-time professional stylists from New Zealand and Europe.
"We're probably going to require another couple of qualified stylists," Mr Ferguson said.
Mr Ferguson said business was slightly up on last year and they had not noticed a downturn during the economic slump.
However, hair cutting could be seasonal and clientele varied between premises.
"It's 95% locals at Remarkables Park. In summer in town, it's 60% locals and 40% tourists.
"In the summer, a lot more free and independent travellers doing a two-month trip will stop in Queenstown for a holiday from their holiday.
"People on winter holiday for two weeks will have had their hair cut before they leave."
The partners said their latest 48sq m Cutting Room would be a permanent fixture.
It will feature five cutting positions and Sky television, and loyalty cards would be valid between the three salons.
Customers' being able to walk in and get a hair cut or style right there and then was an option that was lacking in town, Mr Ferguson said.
"All the salons are doing the same cut and blow dry with six weeks' appointments in advance."
They said their walk-in-and-cut approach was about customer convenience.
"You can pretty much do a colour on the same day, because we're not filled up with bookings," Mr Ferguson said.
"But you can book for a colour."
