Started by Invercargill firefighters in September, Saturday marked the last day of the campaign to get people talking about mental health.
Senior Firefighter Waka Miller said the campaign might have done some good as he heard helplines had received more calls since the initiative began.
Emergency services were often called to disturbing or traumatic scenes and it was important to take care of personal mental health, as well as being aware of the free resources available to everyone.

Hair salon Kaos was also involved, and gave $10 for every mullet it cut. The salon contributed more than $1400, meaning a quite a few people must have adopted the hairstyle for the cause.
Kaos owner-operator Michael Diack said one of his clients provided an example of how the initiative had helped. "He was very cagey about it but we got into conversation after [cutting his hair] and actually, he was going to kill himself ... They’ve saved someone’s life already."