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Puzzling World won the supreme business award at the inaugural Ignite Chamber of Commerce Wanaka business awards at Rippon Hall last Friday night.
In the past year, more than 250,000 people visited the attraction, which started as a single wooden maze built by Wanaka man Stuart Landsborough in 1973.
Operations manager Duncan Spear said being recognised by both the local community and businesses was an amazing feeling.
When the maze was first built, it was viewed with some scepticism by locals, but had now come to be embraced by the community, he said.
''I think it shows we've gone full circle,'' he said.
Since taking over the business with his wife, Mr Landsborough's daughter general manager Heidi Landsborough 12 years ago, they had continued to update the attraction to suit the change in the tourism market.
''For us, it's important to stay relevant and stay consistently good so when people do come here year after year they get to see and do something new.''
Convener of the judging panel Simon Telfer said Puzzling World was a high-performing unique and sustainable business that continued to grow each year.
Judges were impressed Puzzling World had continued to adapt and invest in new attractions but had stuck to its core business, Mr Telfer said.