The parent company of US brewery Sam Adams said its Boston Taproom ran out of the brand’s flagship beer last weekend as Scotland football fans in Boston for the World Cup drank four times as much as the bar usually sells.
Boston Beer Co said that from Thursday to Sunday, the Tartan Army — Scotland’s supporters organisation — drank four times what the company normally stocks during a typical four-day holiday stretch like the Fourth of July, adding it had to schedule an emergency delivery of beer on Saturday morning and was adding extra deliveries this week to ensure sufficient supply.
"We’ve never seen anything like it," Billy DeCain, of the Sam Adams Boston Taproom, told media.
"Pretty much everything. We ran out of everything," Paul Morris of another establishment, The White Bull Tavern, said.
Boston has been taken over by travelling Scotland fans in the past few days as they support their men’s footballers in their first World Cup finals appearance in 28 years. — Allied Media
