For a side sitting outside the NRL top eight, the Warriors sure talk a big game.
While the team is focusing on keeping alive their season with a win over Newcastle this weekend, their owners have some loftier targets.
Forget about making the playoffs this season or securing the club's first premiership since their inception in 1995 - Eric Watson and Owen Glenn want much more than that.
They today announced their intention to turn the Warriors into what Watson described as "the best single sporting franchise in Australasia", a plan which would see a multiple title-winning team consisting largely of homegrown talent playing before crowds of 60,000.
Many fans, particularly those of the other oval ball code, may scoff at such proclamations but Watson and Glenn did lay out the method behind their apparent madness.
After being locked in strategy talks last weekend with the board, management and coaching staff, the owners decided now, with greater financial capabilities provided by Glenn's arrival at the club, was the time for a refocus of the Warriors.
"In my 11 years of ownership, we've done reasonably well," Watson said. "We've had some ups and we've had some downs, and we're in a period now where the team have really done the hard yards. Owen's come in and we can afford now to start looking at a broader picture."
That picture starts for the bottom up and aims to turn Auckland into a rugby league town, from which the Warriors will have an immense pool of players to chose.
The club are already back-to-back winners in the NRL under-20 competition, and that success will be only the beginning if best laid plans come to fruition.
An increased involvement in the grass roots level of the sport will be supported by a championship for Auckland secondary schools' first XIII sides, with the top players being funnelled into a newly-formed elite academy in the club.
Once such a significant talent base is established, Watson said the club would have the ability to take both the Warriors and the sport in New Zealand to "levels never seen before".
"We've made a difference for young players coming into this sporting organisation, but we can do so much better," he said. "With an elite academy, we can take this to another level in the area of formal education as well as the practical development of these young players in a football sense."
The emphasis on local and Pacific players would lead to a diminishing need for Australian imports and leave more money available for investment in other areas, Watson said.
Once those players eventually make it to first grade, the owners are determined to see the costs saved in recruitment spent on first-class training and playing facilities at a redeveloped Mt Smart Stadium.
The goal is to turn the venue into a "rugby league central", with a world class stadium purpose-built for league and a smaller stadium nearby for a new semi-professional New Zealand provincial competition.
The main pitch at Mt Smart would be enhanced and capable of hosting 30,000 fans, with a long-term view of doubling that capacity.
While Auckland have long struggled for backing at local body level for such an arena, Watson and Glenn believed they could work with Auckland council to ensure the Warriors' facilities are among the best in the competition.
"We have the capabilities in this group, the financial wherewithal and the expertise at board and management level to fulfil this vision," Watson said.
"We're not saying we're going to do this right now - we're saying we're going to do it."
